Key Facts
- Dedicated Uzbek site uz.melbet.com with full UZS support
- Eternal Fire esports partnership - January 2025
- 70+ deposit methods, 50+ withdrawal options
- Welcome bonus: 100% up to 2,000,000 UZS for sports
- Official Affiliate World Partner Europe 2026
Melbet has positioned itself as one of the most aggressive operators expanding into Asian markets during 2025-2026, with specific attention paid to Uzbekistan and the broader CIS region. The company's strategy combines esports partnerships, affiliate growth, and localised product offerings.
Asia Expansion Strategy
In a 2025 interview with Focus Gaming News, Melbet Partners' affiliate team described expansion as 'not just a goal but a natural continuation of our strategy.' The company has been pursuing new licences and market access across Asia, with Uzbekistan among the priority territories. The operator runs a dedicated Uzbek-language site at uz.melbet.com with UZS currency support, dozens of payment methods, and customer service in local languages.
Esports Investment
Melbet's esports strategy accelerated in 2025. The company partnered with Eternal Fire (January 2025), a Turkish CS2 and PUBG Mobile team, adding to existing relationships with OG Esports. For League of Legends Worlds 2025, Melbet Partners ran a targeted campaign aimed at CIS and Uzbek esports audiences, reflecting the growing competitive gaming scene in the country. The platform covers CS2, Dota 2, PUBG Mobile, League of Legends, and Valorant with pre-match and live markets.
Industry Presence
Melbet Partners served as standard sponsor at iGaming Club Barcelona 2026 and premium sponsor at iGaming Club Malaga 2025. The company was named Official Affiliate World Partner for Europe 2026. Brand ambassadors include Andres Iniesta, Didier Drogba, and Kamaru Usman, with existing partnerships covering Juventus (MENA/Africa region) and La Liga.
Platform Updates
The mobile apps for Android and iOS received performance upgrades in early 2026 with faster load times and smoother navigation. The games library expanded to over 1,000 slot titles including 3D, Megaways, and book-style games. The VIP programme was restructured with exclusive rewards tiers. Payment processing now supports over 70 deposit methods and 50 withdrawal options, including cryptocurrency.
Uzbekistan Market Position
Melbet claims top-bookmaker status in Uzbekistan and maintains an active Facebook presence marketing to local players. The welcome bonus stands at 100% up to 2,000,000 UZS for sports betting, with a separate casino offer reaching 21,500,000 UZS plus 290 free spins. The operator supports all four major Uzbek payment methods: UzCard, Humo, Payme, and Click. Like other international operators, Melbet operates under a Curacao licence while the NAPP domestic licensing process continues to develop.
Use promo code NEWBONUS when registering for the full welcome bonus.
Why This Matters
Regulatory changes in Uzbekistan directly affect which operators are available, how deposits and withdrawals work, and what consumer protections exist. Staying informed helps you make safer betting decisions.